Transparency is a key component in creating an atmosphere of trust and dependability before any transaction process. This is especially true with affiliate marketing.
When it comes to transparency in affiliate marketing, we’re considering the concepts of clarity, accountability, openness and availability of information from the merchant to their partners. The value of transparency goes beyond just good business, it is question of both ethical and legal importance. Any suggestion of dubious practices can immediately be addressed with merchants who uphold this practice.
Affiliate tracking software can help merchants embrace transparency with their partners through the following key features:
Insightful Reporting
Merchants who share relevant data with their affiliate are perceived as being more transparent. Using affiliate software, merchants are able to share mass information with their partners which helps the process of building trust and transparency. Merchants can then be more strategic with their relationships while optimizing their campaigns. Affiliates in turn, benefit from that same detailed analytic data and can confidently send traffic to the merchant.
Pixel Tracking
Flexible tracking affords immediate feedback to both merchant and affiliate alike. Affiliates receive immediate feedback on their referred traffic, including transaction status, potential commission and, of course, on the volume of converted traffic, when they log into the system. When all the cards are on the table, and analytics readily available, merchants and affiliates can quickly react and adapt their strategies for higher conversion rates.
Ease of Navigation
An affiliate should be able to get what they need from an advertiser within a few clicks. This includes not just sales data but also, contact information, terms and conditions, commission information, tracking code and policies. These should all be easily accessible through affiliate platform. By clearly providing this information, not only do advertisers show transparency, but also show that they value their affiliates by making themselves readily available to them.
For more information on what affiliates value in an affiliate software check out this video podcast from our CEO, Nicky Seynard.
Contact Share Results, at info@shareresults.com, to learn more about building strong, profitable relationships with affiliates through transparency.