As December fast approaches, Mo-Bros around the globe are sharpening their razors to rid themselves of their furry upper lip. But guys, before chopping off your crumb catcher, lets all take a moment to ponder a few of the things Movember has taught us about Marketing.
1. Take Risks
Most startups can relate to with this One. Adam Garone, one of the mustachioed pioneers behind Movember, fought long and hard to build Movember into what is today. He nearly lost it all Movember 2006 but 4 years later, it was and remains the most successful fundraising campaign in the world.
2. Implement an Epic HashTag
#Movember is recognizable and short. It’s wide reaching and can be used again year after year. During this bristly month, it dominates social media proving that the power of a great hashtag cannot be denied.
3. Be Fun
When thinking about business, this one might be a little counter-intuitive, but it works. Movember reaches a huge demographic, with surprisingly half their website views from Mo Sistas. Their premise is all at once engaging, fun and memorable. They use humor across the board with their unique language, branding and celeb endorsement. The key here: they’re and consistent in their message and they delivery it in a quirky yet accessible way. They legitimized the mustache! How fun is that?
We’re working with Charlie’s Club, an excellent example of a start up whose implemented the above and have put their best mustaches forward this Movember!
